Research Notes
Primary research published by Authgnosis: original measurement of market, hiring and buying behaviour, each with a stated sample size, confidence interval and methodology note.
Search: Building Consensus in the Buying Group
This post is part of Success and Failure across the Customer Lifecycle, which tests each stage of the AISDALS/L customer lifecycle against 172 data points from 98 primary sources. The lifecycle itself is set out in the series that begins with Integrating Sales...
Interest: Discovery and Qualification
This post is part of Success and Failure across the Customer Lifecycle, which tests each stage of the AISDALS/L customer lifecycle against 172 data points from 98 primary sources. The lifecycle itself is set out in the series that begins with Integrating Sales...
Awareness: Reaching Buyers Before the Shortlist
This post is part of Success and Failure across the Customer Lifecycle, which tests each stage of the AISDALS/L customer lifecycle against 172 data points from 98 primary sources. The lifecycle itself is set out in the series that begins with Integrating Sales...
Signals: Capturing and Answering Buying Signals
This post is part of Success and Failure across the Customer Lifecycle, which tests each stage of the AISDALS/L customer lifecycle against 172 data points from 98 primary sources. The lifecycle itself is set out in the series that begins with Integrating Sales...