Research Notes
Primary research published by Authgnosis: original measurement of market, hiring and buying behaviour, each with a stated sample size, confidence interval and methodology note.
Canada’s Venture and Growth Capital Plan for BC Founders
Email me when this note is updated Summary: the capital reaches companies through funds, and the funds must raise their match first On October 22, 2026, the Government of Canada announced a $1.75 billion Venture and Growth Capital Plan. The government does not invest...
Love: Retention and Customer Lifetime Value
This post is part of Success and Failure across the Customer Lifecycle, which tests each stage of the AISDALS/L customer lifecycle against 172 data points from 98 primary sources. The lifecycle itself is set out in the series that begins with Integrating Sales...
Share: Expansion, Referrals and Advocacy
This post is part of Success and Failure across the Customer Lifecycle, which tests each stage of the AISDALS/L customer lifecycle against 172 data points from 98 primary sources. The lifecycle itself is set out in the series that begins with Integrating Sales...
Like: Delivering the Value That Was Promised
This post is part of Success and Failure across the Customer Lifecycle, which tests each stage of the AISDALS/L customer lifecycle against 172 data points from 98 primary sources. The lifecycle itself is set out in the series that begins with Integrating Sales...