AI-Native Business Growth Consulting and Investor Advisory
25 years of revenue and GTM P&L ownership, AI-enabled RevOps design, and assisting investors with GTM and technology due-diligence.
Integrating Sales Processes and a CLTV-Focused Customer Lifecycle
Why a socially-connected customer lifecycle is the ideal foundation for cross-functional large enterprise sales focused on capturing customer whitespace and driving Customer Lifetime Value growth.
How I Help Grow Your Business
Every company has limited resources. I help you decide who you are in your market, align the whole revenue engine behind it, and scale what works: now with AI doing the repeatable motions.
Align
Strategic competitive market position, and alignment of modern sales processes to CLTV growth-focused customer lifecycles.
Scale
Business process optimization and AI workflow integration to systems and processes.
Operationalize
AI-native RevOps execution, data analytics, and KPI visibility focused on forecast accuracy
Services
Fractional growth leadership
Senior revenue leadership on a fractional share of my month.
Fill a temporary gap in your leadership team with senior revenue expertise, priced as a percentage of my time each month: an affordable option for early-stage firms.
- Build, coach, and scale your sales, marketing, and customer success teams
- Act as your Chief Revenue Officer for both customers and investors
- Senior-leadership impact without the full-time cost
Sales & Marketing Diagnostics
Find where your revenue system leaks, and where it breaks at scale.
An objective assessment of whether your growth engine is performing as it should: where demand signals break down and revenue leaks, without adding complexity.
- Funnel leakage, conversion, and PQL → MQL → SQL velocity
- Segmentation, ICP, positioning, and channel mix
- New-logo vs. expansion revenue, renewal, and churn
- CRM, process automation, and data/signal quality
Go-to-Market Strategy
Decide who you are in your market, then align the whole organization behind it.
Every company has limited resources. Clarity on your position across products, customers, and competitors lets you align the organization and spend where it compounds.
I will help you:
- Clarify your strategic position and market focus
- Align every function behind one plan
- Grow through market expansion and process optimization
Capital Funding Readiness
Know what early-stage investors want to see before you raise.
As a founder, co-founder, and angel investor who has been in the audience for over 200 early-stage pitches and delivered dozens to help raise over $40m in capital, I know what angels, PEs, and family offices look for.
I will help you align your narrative, investor profile, data room, investment agreement workflows, and coach your team through the investor pitch so you're ready to raise.
AI-Native RevOps
"How do we integrate AI into our workflows to create advantage and scale?"
I will optimize your RevOps processes for scale, mapping sales processes to the customer lifecycle to expose where value is created, lost, or constrained, then build AI-native automations into them.
I have 25 years of AI commercialization experience and a proven skill set integrating AI tooling for websites, CRMs, contact data, data analytics, email, and business productivity and marketing tools.
Investor Advisory
Domain-expert due diligence to de-risk your investment decisions.
For angel investors, PE funds, and family offices, performing diligence on technology companies is hard without direct domain experience.
As a revenue-owning executive for over 25 years, a co-founder, angel investor, and a trained due-diligence reviewer, I can help you de-risk your investment decisions on a company's:
- Strategic market position
- Competitive landscape
- Revenue growth plan
- Go-to-Market strategy
- IP and technology moat
- RevOps leadership team
Hands-On AI Workfow Integration
I don't just recommend AI. I architect revenue systems around it and build alongside your team: leveraging AI and agentic workflows to lift productivity without adding headcount.
Hands-on LLM Integration
Agentic Workflows
More Output - Same Headcount
FAQ
Will you work full-time?
Check with me about my current workload. I have and will take full-time contracts if available.
Can you work in the U.S.?
I have a B1 Visa for providing management consulting and advisory services and can stay up to 90 days per year in the U.S., as long as I am not managing people.
After one year with a Canadian subsidiary, I can be sponsored for an L1-A visa to work in the U.S. for the same company.
How do you charge for your services?
I offer my services on a monthly retainer basis priced based on the percentage of time you require from me.
I can also work on an hourly rate basis, but most clients find the retainer basis more convenient, predictable, and cost-effective.
What if I don't like the quality of your work?
I provide a zero-risk guarantee: if you don't like what I deliver in a given month, tell me within seven days of the invoice date: I will cancel your invoice and apologize - no questions asked.
How will I know you can do the job?
Easy:
1. I offer a free first consultation to discuss your problem(s) and goals, and I'll deliver a scope of work for you to consider.
2. Hire me for a small project we can complete within a month. If you're not happy, I'll cancel your invoice.
Marissa Wright, MBA
Owner & Principal Consultant
Senior revenue leader with 25+ years building and scaling SaaS, cybersecurity, and Smart City IoT businesses through go-to-market, RevOps, and commercial transformation.
Proven outcomes include $40M+ in capital raised, 2x ACV growth, renewal rates lifted from 75% to 90%+, and four consecutive years of double-digit revenue growth from flat or declining bases.
As a successful founder and fractional CRO with full P&L ownership, I advise CEOs, boards, and investors on market entry, expansion, and scaling: general-management depth that also supports first-time CEO mandates.
Recent initiatives creating secure agentic AI and LLM tooling for website and application development, web SEO/AEO/GEO, CRM dashboards and GTM processes, marketing tools, business productivity apps, email, and more.