Business Growth and AI Consultant
Business growth consultant with 25 years of revenue and go-to-market P&L ownership. CRM design-build-deploy. Commercializing AI solutions since 2001.
Growth Diagnostics • CRM Implementation • AI Automation • Go-to-Market Strategy • Fractional CRO Services
Success and Failure across the Customer Lifecycle
B2B pipelines rarely leak because salespeople aren't working hard enough. They leak where the process has gaps: where no one owns the handoff, no gate tests the deal, and no measure shows the loss until it's too late.
How I Help Grow Your Business
Identify the problems. Make a plan. Set the success criteria. Execute the plan. Measure your success.
Analysis & Diagnostics
Detailed performace analysis of your business, markets, competitive position, market messaging, GTM process, website analytics, and cross-functional team orchestration.
Design & Optimization
Best-practices process design, optimization, and AI-enablement for sales, marketing, partner channels, service delivery, and customer success workflows.
Operationalize
Implementation of automated processes and custom augmented-AI tooling into your CRM to increase revenue and scalability.
81%
NET SCALABILITY GAIN
54%
REDUCTION IN SALESPERSON STEPS
41
KPIS CAPTURED
76%
AUGMENTED AI SAVINGS
Marissa Wright, MBA
Owner & Principal Consultant
Senior revenue leader with 25+ years building and scaling SaaS, cybersecurity, and Smart City IoT businesses through go-to-market, RevOps, and commercial transformation.
Proven outcomes include $40M+ in capital raised, 2x ACV growth, renewal rates lifted from 75% to 90%+, and four consecutive years of double-digit revenue growth from flat or declining bases.
As a successful founder and fractional CRO with full P&L ownership, I advise CEOs, boards, and investors on market entry, expansion, and scaling: general-management depth that also supports first-time CEO mandates.
Recent initiatives creating secure agentic AI and LLM tooling for website and application development, web SEO/AEO/GEO, CRM dashboards and GTM processes, marketing tools, business productivity apps, email, and more.
Services
Fractional CRO Services
Senior revenue leadership on a fractional share of my month.
Fill a temporary gap in your leadership team with senior revenue expertise, priced as a percentage of my time each month: an affordable option for early-stage firms.
- Build, coach, and scale your sales, marketing, and customer success teams
- Act as your Chief Revenue Officer for both customers and investors
- Senior-leadership impact without the full-time cost
Click to Read the Article
Growth Diagnostics
Find the constraints holding back your growth, and how to remove them.
A structured assessment of where your company stands, the core problem, and what you can do to address it, organized by the Six Drivers of Growth and scaled for owner-led and growth-stage SMB firms.
- Products and markets: product-market fit, differentiation, ICP, market size, and routes to market
- Partnerships and pricing: channel and supply partners, delivered price against rivals, and unit economics
- Processes and financing: your sales and customer lifecycle process, CRM and measurement readiness, break-even, and funding options
- Talent and organization: alignment, compensation, key-person risk mitigation, and capacity
The result is an honest assessment that names your single most important constraint, and a Strategic Growth Plan with options weighed against your goals, three possible futures, and recommendations you can act on and measure for impact.
Click to Request the Checklist
Go-to-Market Strategy
Decide who you are in your market, then align the whole organization behind it.
Every company has limited resources. Clarity on your position across products, customers, and competitors lets you align the organization and spend where it compounds.
I will help you:
- Clarify your strategic position and market focus
Align every function behind one plan - Grow through market expansion and process optimization
Click to Read the Article
Capital Funding Readiness
Know what early-stage investors want to see before you raise.
As a founder, co-founder, and angel investor who has been in the audience for over 200 early-stage pitches and delivered dozens to help raise over $40m in capital, I know what angels, PEs, and family offices look for.
I will help you align your narrative, investor profile, data room, investment agreement workflows, and coach your team through the investor pitch so you're ready to raise.
Click to Read the Article
CRM Implementation
"Which CRM should we use?"
Most CRM projects start with that question and then build the process the team already has. I start with the process. I map your sales process, sales methodology, and customer lifecycle, find where value is lost between marketing, sales, and service, and design the fix.
Then I configure, develop, and integrate it in your CRM, whichever one you run: the data model, workflows, and automation; the connections to your website, email, and marketing tools; and the AI agents that run on top.
I have used CRMs since 1995 as a salesperson and revenue executive, and built them for ten years, in Salesforce, Microsoft Dynamics, HubSpot, and Maximizer. See my recent CRM builds.
Investor Advisory
Domain-expert due diligence to de-risk your investment decisions.
For angel investors, PE funds, and family offices, performing diligence on technology companies is hard without direct domain experience.
As a revenue-owning executive for over 25 years, a co-founder, angel investor, and a trained due-diligence reviewer, I can help you de-risk your investment decisions on a company's:
- Strategic market position
- Competitive landscape
- Revenue growth plan
- Go-to-Market strategy
- IP and technology moat
- RevOps leadership team
Click to Read the Article
Case Study Spotlight
Strategic Analysis Case Study: Maximizer
For my MBA thesis I applied a strategic analysis framework to Maximizer Software, a customer relationship management (CRM) company where I was VP of Sales.
This is that analysis as a working example of the Six Drivers of Growth. The figures are drawn from my 2013 thesis.
AI Consulting and Hands-On Workflow Integration
I don't just bolt on AI. I design AI-augmented tooling alongside automated cross-functional CRM workflows, and implement them in your CRM to increase productivity and win rates.
Hands-on LLM Integration
Agentic Workflows
More Output - Same Headcount
FAQ
Which CRM should we use?
The platform matters less than the process you build into it. Most mainstream CRMs cover the same core functions in different ways, so the choice usually comes down to fit with your existing tools, your team’s skills, and cost. Problems that appear after go-live usually come from the process built into the system rather than the platform, which is why switching platforms often carries the same problems across. Define your sales process, sales methodology, and customer lifecycle first; then choose and configure the platform to support them.
Will you work full-time?
Check with me about my current workload. I have and will take full-time contracts if available.
Can you work in the U.S.?
I have a B1 Visa for providing management consulting and advisory services and can stay up to 90 days per year in the U.S., as long as I am not managing people.
After one year with a Canadian subsidiary, I can be sponsored for an L1-A visa to work in the U.S. for the same company.
How do you charge for your services?
I offer my services on a monthly retainer basis priced based on the percentage of time you require from me.
I can also work on an hourly rate basis, but most clients find the retainer basis more convenient, predictable, and cost-effective.
What if I don't like the quality of your work?
I provide a zero-risk guarantee: if you don’t like what I deliver in a given month, tell me within seven days of the invoice date: I will cancel your invoice and apologize – no questions asked.
How will I know you can do the job?
Easy:
1. I offer a free first consultation to discuss your problem(s) and goals, and I’ll deliver a scope of work for you to consider.
2. Hire me for a small project we can complete within a month. If you’re not happy, I’ll cancel your invoice.
What does "Authgnosis" mean?
“Authgnosis” is a Latin portmanteau of Authenticity + Knowledge.