Nurturing campaigns in the Authgnosis CRM now move contacts forward after each send, with a reminder to send the next campaign on the date the cadence sets. No campaign email reaches a contact who has not first received an introductory email.
- Sends are always manual, not automated. After a campaign goes out, a daily flow reads each member’s outcome from the send log, and within 24 hours it moves everyone who was sent to the next list in the sequence. Members held back by the frequency cap or a send gate stay where they are. Contacts who have become leads move to the Engaged list instead.
- The cadence comes from each campaign’s frequency cap: to prevent any prospective customer from receiving emails too frequently, a hard cap is assigned to each campaign. An automated flow creates one campaign-send reminder task per campaign, calculated on the last send date plus the cap. A Campaigns to Send view on a Marketing Performance dashboard lists them by due date.
- A send that reaches nobody means the cap is doing its job: no one moves from the campaign that the frequency cap blocked their send, and the reminder’s date shifts to when the cap clears. A partial send splits the group: sent members move forward, and held members keep a reminder for the same campaign.
- A new gate inside the send refuses a campaign email to any contact who has never received an introduction email, whether by a campaign or by a one-to-one email. An introduction campaign itself, existing customers, engaged Leads, and referred contacts from customers or partners are exempt. Every new campaign is gated unless it is marked exempt.