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Love: Retention and Customer Lifetime Value

Love: Retention and Customer Lifetime Value

by Marissa Wright | Sep 30, 2026 | Success and Failure across the Customer Lifecycle

This post is part of Success and Failure across the Customer Lifecycle, which tests each stage of the AISDALS/L customer lifecycle against 172 data points from 98 primary sources. The lifecycle itself is set out in the series that begins with Integrating Sales...
Share: Expansion, Referrals and Advocacy

Share: Expansion, Referrals and Advocacy

by Marissa Wright | Sep 30, 2026 | Success and Failure across the Customer Lifecycle

This post is part of Success and Failure across the Customer Lifecycle, which tests each stage of the AISDALS/L customer lifecycle against 172 data points from 98 primary sources. The lifecycle itself is set out in the series that begins with Integrating Sales...
Like: Delivering the Value That Was Promised

Like: Delivering the Value That Was Promised

by Marissa Wright | Sep 30, 2026 | Success and Failure across the Customer Lifecycle

This post is part of Success and Failure across the Customer Lifecycle, which tests each stage of the AISDALS/L customer lifecycle against 172 data points from 98 primary sources. The lifecycle itself is set out in the series that begins with Integrating Sales...
Action: Closing Without Losing to No Decision

Action: Closing Without Losing to No Decision

by Marissa Wright | Sep 30, 2026 | Success and Failure across the Customer Lifecycle

This post is part of Success and Failure across the Customer Lifecycle, which tests each stage of the AISDALS/L customer lifecycle against 172 data points from 98 primary sources. The lifecycle itself is set out in the series that begins with Integrating Sales...
Desire: Proving Value Before the Proposal

Desire: Proving Value Before the Proposal

by Marissa Wright | Sep 30, 2026 | Success and Failure across the Customer Lifecycle

This post is part of Success and Failure across the Customer Lifecycle, which tests each stage of the AISDALS/L customer lifecycle against 172 data points from 98 primary sources. The lifecycle itself is set out in the series that begins with Integrating Sales...
Search: Building Consensus in the Buying Group

Search: Building Consensus in the Buying Group

by Marissa Wright | Sep 30, 2026 | Success and Failure across the Customer Lifecycle

This post is part of Success and Failure across the Customer Lifecycle, which tests each stage of the AISDALS/L customer lifecycle against 172 data points from 98 primary sources. The lifecycle itself is set out in the series that begins with Integrating Sales...
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Recent Posts

  • Love: Retention and Customer Lifetime Value
  • Share: Expansion, Referrals and Advocacy
  • Like: Delivering the Value That Was Promised
  • Action: Closing Without Losing to No Decision
  • Desire: Proving Value Before the Proposal

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