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How Can I Grow My Business? (TL;DR)

How Can I Grow My Business? (TL;DR)

by Marissa Wright | Jul 24, 2026 | The Six Drivers of Business Growth

The short answer Almost every growth story runs the same sequence, and each step is an alignment problem before it is an investment problem: Win on something real. Winning is not a feature or a price point. It is the state where product, market and organization all...
The Six Drivers That Drive Business Growth

The Six Drivers That Drive Business Growth

by Marissa Wright | Jul 24, 2026 | The Six Drivers of Business Growth

This guide is written for companies under ~200 people, where every dimension of growth competes for the same scarce runway, headcount, and founder attention. Two things have quietly changed the math: AI has slashed the cost of two dimensions that used to be expensive,...
Sales Process-Customer Lifecycle CRM Visualization

Sales Process-Customer Lifecycle CRM Visualization

by Marissa Wright | Jul 22, 2026 | Integrating Sales Processes and Customer Lifecycles

Why Long AI Sessions Cost So Much More Than Short Ones

Why Long AI Sessions Cost So Much More Than Short Ones

by Marissa Wright | Jul 20, 2026 | The Economics of Agentic AI

I measured a month of my own AI usage: 4.57 billion tokens across 30 days. The most useful thing I found had nothing to do with which model I picked. Most advice about controlling AI cost is advice about prompting. Write tighter instructions. Pick a cheaper model....
Why I Didn’t Build a Multi-Agent AI Role-Based Development Architecture

Why I Didn’t Build a Multi-Agent AI Role-Based Development Architecture

by Marissa Wright | Jul 7, 2026 | The Economics of Agentic AI

My AI architecture is deliberately simple. Four decades of technology commercialization domain experience is the reason it works. There is a dubious pattern making the rounds among AI “vibe coders”: stand up a team of autonomous agents, assign each one a role – a...
Exit Criteria, Forecast Quality, and a CLTV Growth Flywheel

Exit Criteria, Forecast Quality, and a CLTV Growth Flywheel

by Marissa Wright | Jun 29, 2026 | Integrating Sales Processes and Customer Lifecycles

Exit criteria are the foundation of forecast quality Forecast quality is the operational heart of the whole model. Every stage contains critical decision points and ends in an Exit Criteria representing a Stage where the completed critical decision points contribute...
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