by Marissa Wright | Jul 24, 2026 | The Six Drivers of Business Growth
Where to start You don’t need a war chest to move them; you need a clear read of where you stand and a disciplined sequence. That diagnosis is exactly what my Growth Diagnostic Checklist is built to support: mapping current state, naming the real constraint, and...
by Marissa Wright | Jul 24, 2026 | The Six Drivers of Business Growth
Even for product companies, the talent dynamics below apply directly to your engineering and product org. Von Nordenflycht identifies three defining traits: high knowledge intensity, low capital intensity, and a professionalized workforce, and each one bends a growth...
by Marissa Wright | Jul 24, 2026 | The Six Drivers of Business Growth
How to sequence a business growth strategy Start with the cheap, independent, fast dimensions, pricing design and AI-enabled process automation, to sharpen margin and free up cash and time.Build sustainable advantage through product-market fit and process systems...
by Marissa Wright | Jul 24, 2026 | The Six Drivers of Business Growth
Time horizonDriversWhyShort-term (weeks–months)Pricing Models; a financing injection; AI-enabled process automation; some distribution partnershipsA pricing change hits margin immediately; capital lands at once; a workflow automation can pay back in weeks; a platform...
by Marissa Wright | Jul 24, 2026 | The Six Drivers of Business Growth
1. Pricing Models The fastest, highest-margin dimension, yet most startups set price once at launch and rarely revisit it. Willingness-to-pay research, packaging, and expansion pricing – Net Revenue Retention (NRR) – are undermanaged even though they move...
by Marissa Wright | Jul 24, 2026 | The Six Drivers of Business Growth
Cheap growth levers versus capital-intensive ones Cost profileDriversDetailLow cost / high leveragePricing Models; Business Processes & automation (AI-enabled); much of Product development (AI-assisted)Designing a pricing model is a thinking exercise. AI now makes...
