by Marissa Wright | Jul 24, 2026 | The Six Drivers of Business Growth
DriverDependencyNotesPricing ModelsMost independentYou can re-price or add a tier next quarter, but the ceiling is set by product value and cost structure.Business ProcessesLargely independentCodifying and automating how work gets done can start today, cheaply, with...
by Marissa Wright | Jul 24, 2026 | The Six Drivers of Business Growth
RankDriverWhyDurabilityHighestProducts (product-market fit)Nothing else matters without it; it’s the source of pricing power and retentionSustainable but must be renewedHighBusiness ProcessesHardest to copy; compounds; now cheap to improve with AI: the moat rivals...
by Marissa Wright | Jul 24, 2026 | The Six Drivers of Business Growth
What blocks business growth Outside forces (mostly beyond your control): A crowded market: too many competitors chasing the same customers, which pushes prices down and drives up what it costs to win each one.Customers who hold the power: when a handful of big buyers,...
by Marissa Wright | Jul 24, 2026 | The Six Drivers of Business Growth
In the framework, this is financial analysis: can you fund your next move internally, do you raise, or can you tap capital that costs you no equity at all? How it grows the business: Financing is additional source of fuel for the engine. It doesn’t create advantage on...
by Marissa Wright | Jul 24, 2026 | The Six Drivers of Business Growth
How it grows the business: Process advantage is the most sustainable and hardest-to-copy source of margin, because it’s embedded in systems and culture, not a single feature a competitor can clone. What’s changed, and why this is now a bargain dimension. The cost of...
by Marissa Wright | Jul 24, 2026 | The Six Drivers of Business Growth
In the framework, this is where each segment “makes money,” and it’s tightly coupled to how price-sensitive your buyers are. How it grows the business: Pricing changes flow almost entirely to margin and can unlock whole new segments, often faster than any other...
