by Marissa Wright | Jul 24, 2026 | The Six Drivers of Business Growth
How it grows the business, and why it’s disproportionately important early. For an early-stage company with no brand awareness and no proof of value yet, the biggest assets a partner brings aren’t logistics or shelf space: they’re relationships and reputation. A...
by Marissa Wright | Jul 24, 2026 | The Six Drivers of Business Growth
How it grows the business: More addressable market gives an advantage you already have more room to run. Examples: Freemium, Land-and-expand pilot-to-full-deployment; adjacent vertical or geographic market expansion are classic examples of growth strategies. Success...
by Marissa Wright | Jul 24, 2026 | The Six Drivers of Business Growth
How it grows the business: A genuinely differentiated product expands demand, supports pricing power, and opens adjacent segments. For a startup, this is usually where advantage starts. What’s changed: Product development used to be one of the most capital-hungry...
by Marissa Wright | Jul 24, 2026 | The Six Drivers of Business Growth
The short answer Almost every growth story, from seed to Series C, is a sequence: Win on something real: a product with genuine product-market fit, a better process, or a smarter pricing model (the source of advantage).Extend that advantage: into new segments...
by Marissa Wright | Jul 24, 2026 | The Six Drivers of Business Growth
This guide is written for companies under ~200 people, where every dimension of growth competes for the same scarce runway, headcount, and founder attention. Two things have quietly changed the math: AI has slashed the cost of two dimensions that used to be expensive,...
