Every growth driver pushes on your competitive position This series set out to answer a question founders and operating executives ask constantly and rarely get a structured answer to: how do I grow this business? Boardman, Shapiro & Vining define the purpose of...
Even for product companies, the talent dynamics below apply directly to your engineering and product org. My MBA Strategy professor, Dr. Andrew Von Nordenflycht, proposes three defining traits of a Technology Service Firm: high knowledge intensity, low capital...
How to sequence a business growth strategy The short version is: Start with the cheap, independent, fast dimensions, pricing design and AI-enabled process automation, to sharpen margin and free up cash and time. Build sustainable advantage through product-market fit...
Time horizonDriversWhyShort-term (weeks–months)Pricing Models; a financing injection; AI-enabled process automation; some distribution partnershipsA pricing change hits margin immediately; capital lands at once; a workflow automation can pay back in weeks; a platform...
1. Pricing Models The fastest, highest-margin dimension, yet most startups set price once at launch and rarely revisit it. Willingness-to-pay research, packaging, and expansion pricing – Net Revenue Retention (NRR) – are undermanaged even though they move...
Cheap growth levers versus capital-intensive ones Cost profileDriversDetailLow cost / high leveragePricing Models; Business Processes & automation (AI-enabled); much of Product development (AI-assisted)Designing a pricing model is a thinking exercise. AI now makes...
