by Marissa Wright | Jul 20, 2026 | Agentic AI, Articles, Artificial Intelligence, The Economics of Agentic AI
I measured a month of my own AI usage: 4.57 billion tokens across 30 days. The most useful thing I found had nothing to do with which model I picked. Most advice about controlling AI cost is advice about prompting. Write tighter instructions. Pick a cheaper model....
by Marissa Wright | Jul 7, 2026 | Agentic AI, Articles, Artificial Intelligence, The Economics of Agentic AI
My AI architecture is deliberately simple. Four decades of technology commercialization domain experience is the reason it works. There is a dubious pattern making the rounds among AI “vibe coders”: stand up a team of autonomous agents, assign each one a role – a...
by Marissa Wright | Jun 29, 2026 | Articles, Integrating Sales Processes and Customer Lifecycles, Process, Sales
Exit criteria are the foundation of forecast quality Forecast quality is the operational heart of the whole model. Every stage contains critical decision points and ends in an Exit Criteria representing a Stage where the completed critical decision points contribute...
by Marissa Wright | Jun 29, 2026 | Articles, Integrating Sales Processes and Customer Lifecycles, Process, Sales
Enterprise technology is never sold by Sales in isolation, and this integrated model makes the supporting cast explicit. In an enterprise SaaS context, cross-functional teams commonly run alongside the Sales lane, each engaging where they create the most leverage....
by Marissa Wright | Jun 29, 2026 | Articles, Integrating Sales Processes and Customer Lifecycles, Process, Sales
Most sales organizations adopt a single named methodology and treat it as gospel. I believe that each of the popular four is individually incomplete, and that their real power is realized when combined. At the same time, alignment with the marketing customer lifecycle...
